Our Brands

A connected system across demand, delivery, product and infrastructure.

A portfolio of luxury travel brands, today concentrated in the Nordics and structured to add further regions and specialisms over time. Each business plays a defined role within the platform.

Demand · UK-based Travel Brands

Our UK-based house of high-end Nordic travel brands.

Pinnacle Travel designs high-end, tailor-made luxury journeys for an international client base, combining creativity with deep regional expertise. It operates our portfolio of consumer-facing travel brands: Off the Map Travel, Aurora Nights and Signature Nordics.

Off the Map Travel
High-end tailor-made Nordic travel for international clients.
Aurora Nights
A specialist brand focused on Northern Lights and aurora-led travel experiences.
Signature Nordics
An emerging Nordic specialist brand concept currently in development.

Sculpted ice face lit in deep blue at a Nordic ice hotel

Delivery · Nordic Operating Group

Our Nordic operating group, holding our destination management and hospitality businesses.

Pinnacle Nordics is the Nordic-based holding entity for our on-the-ground businesses. It brings together our destination management company, All Nordics, and our hospitality holding, Pinnacle Properties.

All Nordics
Our B2B destination management company, selling Nordic ground services to international travel agents, tour operators and partner brands. It manages logistics, suppliers and real-time delivery, and forms the operational backbone of the group.

Part of Pinnacle Nordics

Product · Hospitality Holding

Our hospitality holding, shaping the guest experience through directly held Nordic properties.

Pinnacle Properties allows us to directly shape key parts of the guest experience with environments that reflect the quality and character of the journeys we design. It sits within Pinnacle Nordics and is home to our owned and operated hospitality assets.

Arctic Retreat
A key hospitality asset within the Pinnacle Properties portfolio.

Timber cabin at Christmas, warmly lit interior

Infrastructure · Shared Services

Our central platform.

Pinnacle Services supports the group across operations, finance, people and technology, enabling consistency, efficiency and scalability.

OMC Business Solutions
The shared services and operational support company within Pinnacle Services.

Warmly lit Nordic cabin at night, softly lit trees in fresh snow